Tuesday, January 7, 2014
I spent a day at Acme Corp recently … you know, the multinational company that makes all the supplies for Wile E. Coyote and other avid inventors. (Hey, I figure it’s more interesting than “all names and details have been vastly changed” etc. :)
Anyway. Acme had a problem: research showed that their website was completely, unforgivably, disastrously hard to use for their customers. And ugly, on top of that, as if it was spat from a template circa 1996.
So I sat down with the executives, everyone with a stake in the online presence, to help them improve the business metrics by improving their website.
Here’s an excerpt of the meeting transcript, more or less. ...
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